![]() Imagine this: every day, 2.06 billion people wake up in the morning and log into Facebook. An average Facebook user clicks 12 ads monthly Facebook ads can reach 63.7% of Americans aged 13+ years Facebook’s global average revenue per user reached $9.62 Facebook Ads have an average CTR of 0.9% and CVR of 9.21% Average Cost-per-click of Facebook ads is $1.72 Facebook garnered 3.3% ad impressions from Reels in 2022 Facebook Reels has a potential advertising audience of 697.1 million users Marketers can reach 2.249 billion users with Facebook ads 19% of US shoppers start their search on Facebook Facebook Shops have more than 1 million monthly global users People are 53% more likely to shop from a business they can message ![]() Over 70% of Facebook users view local business pages at least once every week More than 200 million businesses use Facebook apps to reach customers 81% of businesses share videos on Facebook Live videos on Facebook get 26% higher engagement than other platforms An average Facebook user likes 11 posts every 30 days Facebook Gaming now accumulates 382 million hours of live streaming 62% of users in the US plan to watch Facebook stories more than they do today Facebook photo posts have the highest engagement at 0.12% More than 1.8 billion people interact on Facebook Groups every month The median engagement rate on Facebook is 0.060% Over 1 billion Stories get shared across Facebook apps daily 7% of Gen Z users plan to quit Facebook in 2023 Facebook is popular among males, with 17.6% of the age group 25 to 34 Indians make up the largest user base on Facebook with 315 million users Only 18% of Americans think the platform protects their privacy and data 71.43% of internet users in the United States use Facebook regularly The 25 – 34 age group makes up the largest audience on Facebook Facebook use among teens in the US dropped from 71% to 32% 31% of American users regularly get news on Facebook 81.8 of Facebook’s mobile app users use Android devices Global users spend an average of 19.42 hours a month on Facebook Meta generated a whopping $116.6 billion in revenue in 2022 Facebook is the third most popular app in the world 37.2% of the global population uses Facebook monthly Facebook has 3.030 billion monthly active users (MAUs)
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